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Branding Zone


ALLURE_Brand-Platform_Lores
 01. Branding PLATFROM
 

Allure brings large-scale corporate environments to life across EMEA, combining real estate advisory with best-in-class architectural expertise. 

  • Vision - To set new standards across our ecosystem.
  • Mission -  To curate best-in-class expertise for our clients.
  • How -  Enabled by our expert partnership model.

Our clients don’t just receive beautiful workplaces - they gain a trusted long-term partner for their European portfolio, with a humble mindset and a commitment to excellence, driven by creativity and human relationships.

Because at Allure, a satisfied client is our strongest endorsement. 

Allure in 50 words

Allure is the EMEA expert in bringing large-scale corporate environments to life.

By combining real estate advisory with best-in-class in architectural expertise, we support leading global brands across the region.

We are powered by our multicultural, design- and creative-led team and partners, constantly challenging established standards to transform every project into an outstanding experience. 

Manifesto
What is ‘There’? ‘There’ is just a place. A space. A physical location where you can be, live, work, or travel to… There are countless places that are simply… ‘There’.
But it takes something extraordinary to transform a place into “Theirs.”

To elevate a design project and deliver unparalleled experiences for everyone involved and those who will use it.

To be humble enough to listen, yet driven enough to push boundaries with fresh ideas that challenge the status quo of what a space can become, along with the strategy we bring to it.

To create new experiences and set benchmarks for efficiency and excellence, guiding clients on a journey that empowers environments to surpass expectations.

With strategic vision, global expertise, and a deep understanding of local markets, we craft a journey that inspire confidence and leave a lasting impact on all stakeholders.

But we don’t just “create” spaces. For Allure, the power of a place lies in its ability to be strategically, globally and locally envisioned, designed, and transformed into something truly unique.

This is the pivotal moment where ‘There’ transforms into ‘Theirs.’

Allure: From ‘There’ to ‘Theirs.’

Elevator Pitch

Allure is the EMEA expert in bringing large-scale corporate environments to life. We offer a cohesive model that blends global expertise with local integration. This is how we support leading global brands across the region - from advisory to architecture. 

We are powered by our multicultural, design- and creative-led team and partners, constantly challenging standards to turn every project into an outstanding experience. To do so, we create a tailored journey for our clients, bringing best-in-class expertise to every stage of the project.

We make it our mission to build confidence throughout the process and create enduring value that goes far beyond delivery.

Our clients don’t just receive beautiful workplaces - they gain a trusted long-term partner for their European portfolio, with a humble mindset and a commitment to excellence, driven by creativity and human relationships.

Because at Allure, a satisfied client is our strongest endorsement. 

02. BRAND IDENTITY
 

Logos

What colors to use

ALLURE_BrandZone_Logo-Colorway2

 

In Use

ALLURE_BrandZone_Logo-In-Use2

❌ Do not use multiple logos on a single communication visual.

 

Co-Branding

ALLURE_BrandZone_Co-branding-Horizontal

ALLURE_BrandZone_Co-branding-Vertical

 

Colors

BLACK & WHITE:

SNOW

RGB : 251, 250 , 250
CMJN : 2, 2, 2, 0
HEX #F9F9F9
PANTONE /

CARBON

RGB : 18 , 16 , 17
CMJN : 70 , 72, 60 , 89
HEX #121011
PANTONE Black C


PRIMARY PALETTE:

CONCRETE

RGB : 2 37, 2 37, 2 35
CMJN : 8 , 6 , 8 , 0
HEX #F0EEEA
PANTONE COOL GRAY 1 C

CRIMSON CLAY

RGB : 81, 43 , 40
CMJN : 40 , 79 , 65 , 63
HEX #512B28
PANTONE 7638 C

SIENNA

RGB : 163 , 103 , 79
CMJN : 25 , 64, 68 , 17
HEX #A3674F
PANTONE 4052 C

FOREST

RGB : 79 , 75 , 54
CMJN : 58 , 50 , 73 , 52
HEX #4F4B36
PANTONE 4221 C

LAVA  (Accent color only)

RGB : 246 , 119 , 66
CMJN : 0 , 68 , 80 , 0
HEX #F67742
PANTONE 1645 C


SECONDARY PALETTE:

DUSTY CORAL

RGB : 211, 132, 108
CMJN : 15, 55, 55, 3
HEX #D3846C
PANTONE 2444 C

RED EARTH

RGB : 193, 89, 52
CMJN : 13, 78, 92, 3
HEX #C15934
PANTONE 2024 C

RUST

RGB : 137, 57, 26
CMJN : 27, 87, 100, 28
HEX #89391A
PANTONE 7598 C

BURNED RED

RGB : 107, 36 , 14
CMJN : 34 , 89 , 97 , 51
HEX #6B240E
PANTONE 7621 C

GOLDEN LEAF

RGB : 249, 165, 16
CMJN : 0, 44, 100, 0
HEX #F9A510
PANTONE 123 C

AMBER

RGB : 198, 132, 0
CMJN : 15, 52, 100, 6
HEX #C68400
PANTONE 2007 C

BRASS

RGB : 142, 94, 17
CMJN : 29, 60, 100, 29
HEX #8E5E11
PANTONE 7563 C

EARTH

RGB : 79, 47, 0
CMJN : 44, 68, 92, 65
HEX #4F2F00
PANTONE 2319 C

PINE

RGB : 192, 173, 140
CMJN : 23, 29, 47, 7
HEX #C0AD8C
PANTONE 9183 C

PICKLE

RGB : 116, 97, 39
CMJN : 44, 46, 90, 39
HEX #746127
PANTONE 582 C

MOSS

RGB : 91, 75, 39
CMJN : 47, 53, 88, 52
HEX #5B4B27
PANTONE 7 755 C

BARK

RGB : 61, 48 , 32
CMJN : 53, 61, 76, 70
HEX #3B3020
PANTONE 462 C

LAND

RGB : 219, 208, 178
CMJN : 16, 17, 35, 1
HEX #DBD0B2
PANTONE 9081 C

CEMENT

RGB : 183, 188, 164
CMJN : 33, 18, 39, 3
HEX #B7BCA4
PANTONE 9504 C

CLAY

RGB : 144, 144, 122
CMJN : 44, 32, 51, 15
HEX #90907A
PANTONE 5507 C

SMOKE

RGB : 102, 102, 84
CMJN : 55, 43, 59, 35
HEX #666654
PANTONE 4192 C

Typography

Capture d’écran 2025-01-07 à 16.38.16

This font family will be used exclusively by the Marketing team.

Capture d’écran 2025-01-07 à 16.38.39
Hierarchy

ALLURE_BrandZone_Aptos-Hierarchy

 

Application

ALLURE_BrandZone_Aptos-Application

 

Iconography

ALLURE_BrandZone_Icons
Colorways

ALLURE_BrandZone_Icons-Colorways

 

Collection

ALLURE_BrandZone_Icons-Collection-1ALLURE_BrandZone_Icons-Collection-2

 

Assets to download

 
"Our brand is the promise we make to our clients and the trust we aim to build every day. This evolution reflects who we are and who we aspire to be."


KEITH HEYWOOD
Managing Director, Allure